February 4, 2011 § Leave a comment
For the past couple of years my volunteer efforts have focussed on organizing a farmers’ market in my neighborhood. It’s been very rewarding in that it ties in with my passions for local foods, promoting environmental awareness, helping small businesses and building a sense of community. The artist’s lifestyle can be isolating and this has be a great outlet for meeting like-minded individuals nearby who share the same vision. My artwork has been part of our branding efforts by utilizing it for decorative banners that hang from lampposts at the market location, designs for t-shirts and shopping bags that are sold to raise funds, it is integrated into our website, social media and so on. The market is like no other in that it’s like throwing a party every Saturday for four hours, getting your grocery shopping done with the best options in local foods, enjoying the festive atmosphere and meeting friends and neighbors. We host special events like the Peace Love Recycle Festival and the Toyota Farm to Table Tour that we were chosen to host our very first season in 2009.
Art and illustration is similar to farming as you sow ideas, cultivate them, send them out in the world and, with any luck, reap the rewards of your efforts. My desire to start a farmers market was the inspiration behind a series of monotypes which are now being used as a marketing tool to help put our market on the map.
While searching for a designer for my new website it was kismet when I came across Bob Boulware from Plaid Tractor. The ‘farm’ tie-in seemed like a message to me from the fields… Although we live on opposite coasts Bob’s ideas and sensibilities translated my artwork into a beautiful site that I’m just thrilled about. Thanks Bob! Yee ha…